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Surviving the Music Industry

Jun 6, 2017

Crashing on fan's couches, touring when you're nobody, and even sleeping with weapons is a pretty normal story for a touring musician. The hustle hasn’t changed but the job has. P Tracy is a Creative Director and Brand Manager with hands on experience. He’s been nominated for CMT video awards and VMA’s for his work with Dan+Shay and All Time Low. You’ve also seen his work with other artists like Kacey Musgraves, Halsey, NEEDTOBREATHE, Dolly Parton and Pentatonix, and way more. Major artists are noticing his creative work as a director and his knack for finding an aesthetic brand. We talk about how to even find your brand, and simple tricks of creating a brand. P helps us breakdown what social media applications should be used to optimize your brand. We get a sneak peak in to the creative branding of Dan+Shay. From one creative to another how do you stay creative, and when should creatives fight for their art. When is the moment you can confidently export your project to give to the world.